Zumper’s Annual Rent Report for 2025 0 By Brad Beckett on December 31, 2025

Why 2025 Gave Renters Power and Smart Investors an Edge

Each year, Zumper’s Annual Rent Reporttakes a deep-dive into past year of data, knowledge of economic trends, Zumper surveys, internal data on renter search, and ongoing conversations with clients, experts, and others in the industry. They say this intel gives them a comprehensive view of 2025 and a look at what’s to come in 2026.

“The impact of new supply was impossible to miss in 2025…More units coming online meant more options for renters, and that naturally created a filtering-down effect in older stock. Concessions were plentiful, and renters gained more negotiating power. At the same time, we saw a rental market split in two. While many cities slowed under weaker labor conditions and abundant inventory, high-wage hubs like San Francisco and New York continued to accelerate as demand stayed anchored to strong job centers.” said Anthemos Georgiades, CEO of Zumper.