Annual Rate Growth for Storage Returns After 3-Year Dip

In their latestSelf Storage National Report, Yardi says national advertised rates were up 0.9% year-over-year in September 2025, with an annualized average rent per square foot of $16.80 for the combined mix of unit sizes and types. This compares to 0.3% in August and 0.1% in July. In addition, Yardi says nearly all of their Matrix’s new top 30 metros posted stronger annual rate growth in September than in August.

Self storage rates rose 0.9% year-over-year in September, signaling a potential turning point. REITs led the charge, while new supply pressures continue to shape metro-level performance.