Leonardo Cruz
Latino Community Co-Chair
Leonardo Cruz has accumulated over 18 years in client support, including revenue generation across diverse industries. An award-winning professional excelling at process improvement, strategy development, and operational optimization, Leonardo has contributed significantly to the growth and expansion of several organizations, including Greystar, the global leader in rental housing. In his current role as the Lease-Up Assistant Community Manager at Viviano at Riverton, Leonardo is responsible for the financial and operational aspects of the property, ensuring compliance, resident satisfaction, and profitability. With a proven track record of implementing effective marketing strategies, setting rent pricing, and monitoring sales operations, Leonardo also possesses strong accounting, data analysis, and property management software skills. Recognized for leadership, communication, negotiation, and problem-solving abilities, Leonardo builds and maintains positive relationships with internal and external stakeholders, driven by a passion for delivering superior service and value to clients, teams, and companies.
Currently serving on the Utah Real Estate Investor Association (UREIA) board, alongside a partner, an Asset Protection Attorney, and UREIA's board members, Leonardo is dedicated to empowering the Latino community in Salt Lake City through strategic real estate guidance. Passionate about community development, Leonardo focuses on creating opportunities for growth and prosperity. Through UREIA, mentorship, education, and outreach are provided to help individuals make informed decisions, build wealth, and secure assets.
Leonardo Cruz invites meaningful conversations and collaborations, whether related to real estate or community empowerment.
Email: leogiocruz@gmail.com