"A business has to be involving, it has to be fun, and it has to exercise your creative instincts." - Richard Branson
Unfortunately, many small businesses brainlessly ape big corporations with their marketing, by (wrongly) believing that "if these huge companies built their businesses by that kind of marketing, then it surely should work for us." Build the brand,” they say.
The thinking behind that kind of marketing is that you "get your name out there," and the clients and customers will pour in. "It's all about word of mouth," they say.
Well, if you choose to go down this road, far better is real word-of-mouth advertising.
And that is something that can actually be stimulated and stewarded. And one of the best companies to learn from about this is Disney, specifically about their parks.
(And this is still true in 2021, btw, with all
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